MARTECH AFRICA 2.0
Customer expectations are rising and so are your brand competitors. Marketing technology (MarTech) is the key to meeting and exceeding those demands at scale. Analytics and attribution, marketing execution, user experience, data management… every aspect of marketing now relies on martech in order to succeed. New technologies are disrupting traditional marketing. Amplifying it. Transforming it. Redefining it. The distinction between marketing and technology has been erased. Marketing has become a digital profession that is indistinguishably intertwined with and supported by marketing technology.
| Event Start Date | Event End Date |
|---|---|
| 22-Feb-2025 | 22-Feb-2025 |
Our Great Speaker
Maurice Igugu
Chief Marketing Officer, Sterling Bank
Eneyi Obi
Global Chief Marketing Officer Rise
