Egyptian quick-commerce company Rabbit has officially announced its entry into the Saudi Arabian market, setting an ambitious target to deliver 20 million items across major cities in the Kingdom by 2026.
The company has successfully launched its operations in Saudi Arabia, establishing its regional headquarters in Riyadh. A growing team based in the Kingdom supports the company’s endeavors, which are facilitated by a network of strategically located dark stores and fulfillment centers placed in key neighborhoods throughout the city.
Rabbit obtained its commercial license from the Ministry of Investment in 2022 and has implemented a carefully planned strategy to expand into the Gulf region, beginning with Saudi Arabia.
With the Saudi grocery market valued at approximately $60 billion, the country represents a significant growth opportunity. Currently, online grocery sales account for only 1.3% of the market share, notably lower than the UAE's 5.3% and the US's 4.8%. A modest increase in online penetration could result in over $2 billion in e-grocery sales.
Rabbit’s strategy in the Saudi market aligns with the goals of the Kingdom's Vision 2030 initiative, which aims to enhance the retail sector, boost contributions from small and medium-sized enterprises (SMEs), attract international investment, and advance the digital economy.
The company leverages artificial intelligence to provide personalized product recommendations and ensures ultra-fast delivery times—typically within 20 minutes. Rabbit emphasizes high efficiency across warehousing, logistics, and customer experience, addressing the challenges faced by the quick-commerce industry on a global scale.
Building on its strong performance in Egypt, where Rabbit has delivered over 40 million items to 1.4 million customers in the past three and a half years, the company has also reported an impressive 8.5x revenue growth over the last two years.
Positioning itself as a hyperlocal business, Rabbit sources over 60% of its products from local suppliers. This commitment will continue in Saudi Arabia, where the company aims to promote local brands and cater to the preferences of Saudi consumers.
Rabbit’s focus on operational discipline—rather than heavy reliance on discounts or aggressive marketing—fosters sustainable growth. Its technical infrastructure encompasses digitized inventory management, an intuitive app design, and a logistics framework where every step, from order picking to final delivery, is meticulously measured.
The company recently welcomed new investors, including Lorax Capital Partners, Global Ventures, Raed Ventures, and Beltone Venture Capital. These new stakeholders join an impressive lineup of existing backers such as Global Founders Capital, Goodwater Capital, Hub71, Simple Capital, and Foundation Ventures.
With these ambitious goals and solid backing, Rabbit is poised to redefine the quick-commerce landscape in Saudi Arabia and further solidify its position as a leader in the region.
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