Logidoo, the pan-African logistics platform, has announced an important pivot to groupage services as the core of its business model. This innovative approach aims to transform how African businesses and consumers engage in global commerce by making international shipping more affordable and accessible.
Groupage, which involves combining multiple smaller shipments into a single container, now forms the backbone of Logidoo’s operations across eight African countries. This strategy allows the company to offer weekly departures from international markets, including France, the UAE, and China, delivering goods to various destinations throughout Africa at significantly reduced costs compared to traditional shipping methods.
“Our commitment to groupage reflects our understanding of Africa’s unique commercial landscape,” said Tamsir Ousmane Traore, CEO of Logidoo. “When small businesses and individual entrepreneurs can import goods without paying for entire containers, we see remarkable economic ripple effects in local communities.”
By addressing the persistent challenge of high shipping costs for small-volume imports, Logidoo enables market traders, online retailers, and small businesses that were previously excluded from global sourcing due to minimum order requirements to access suppliers worldwide. This shift presents a meaningful opportunity for vendors and entrepreneurs across Africa to engage in international trade, regardless of their size or capital reserves.
Sharing container space allows small and medium enterprises to source products globally while maintaining competitive pricing in their local markets. Logidoo’s network spans over eight countries, including Senegal, Côte d’Ivoire, Mali, Tunisia, Benin, and Cameroon, with operations in Dakar, Abidjan, Tunis, and Paris. This extensive reach enables Logidoo to provide culturally-informed and regionally specific logistics solutions with consistent service standards across borders.
Customers can seamlessly request quotes, book shipments, and monitor deliveries through Logidoo’s digital platform, with support available via WhatsApp, the company’s website, or in-person at physical locations. This balanced approach combines modern technology with the personalized attention that complex international shipping demands.
“We understand that technology alone cannot solve the challenges of African logistics,” adds Tamsir Ousmane Traore. “Our approach pairs digital tools with human expertise to ensure customers receive both convenience and personalized guidance.”
As cross-border commerce continues to grow throughout the continent, Logidoo’s focus on accessible groupage services positions the company to lead in Africa’s expanding commercial ecosystem.
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