Meta has announced a series of new measures aimed at reducing spammy content on Facebook, part of a broader initiative to enhance the Feed experience and support creators who share original, engaging content. These updates are designed to ensure users see fresh, relevant posts while limiting the visibility and monetization of content that manipulates distribution or engagement.
Oluwasola Obagbemi, Head of Communications for Sub-Saharan Africa at Meta, emphasized the need for these changes: “We’ve heard from users that Facebook Feed doesn’t always surface fresh and engaging content, and spammy posts often crowd out authentic voices. Our goal is to create an environment where creators who invest in meaningful content are recognized and rewarded.”
Key Updates Include:
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Lower Visibility for Spammy Content:
- Spam networks that create numerous accounts to share identical content will now face reduced reach.
- Accounts that inundate the platform with duplicate posts, irrelevant captions, or excessive hashtags will not qualify for monetization and will see diminished visibility in users' Feeds.
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Stronger Enforcement Against Fake Engagement and Impersonation:
- Meta is intensifying its efforts to detect and eliminate fake accounts and pages that manipulate engagement or impersonate other users.
- In 2024 alone, the platform removed over 100 million fake pages engaging in scripted follows and more than 23 million impersonating accounts.
- Alongside automated identity checks, Moderation Assist, Facebook’s comment management tool, has been updated with features to detect and auto-hide comments from potential impersonators. Creators can also report impersonators directly in the comments. Meta is testing a feature that allows users to signal irrelevant comments that don't align with the conversation.
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More Protection for Creators and Support for Original Content:
- Meta is enhancing Rights Manager to better protect creators' original content and providing updated guidance to help them share authentic and engaging content on Facebook.
To learn more about Meta’s latest efforts to improve the Facebook Feed and support creators, click here.
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