Morocco's Chari Gets a Boost, VKAV Invests $1.5 Million to Propel B2B E-commerce Innovation

16 Jun 2024

In an exciting and industry-shaking announcement, Chari, a B2B online business based in Morocco, has received a massive investment of US$1.5 million from Verod-Kepple Africa Ventures ("VKAV"). This development brings a significant boost to Chari's growth plan, but that's not all. VKAV has also appointed Ryosuke (Rio) Yamawaki, a Partner at VKAV, as a Strategic Advisor to Chari, highlighting their strong commitment to transforming the informal retail sector and driving economic growth.

Ismael Belkhayat, CEO and Co-founder of Chari, expresses great enthusiasm about the partnership with VKAV during this crucial phase of their growth. Belkhayat declares, "We are extremely happy to have VKAV as our valued partner as we establish a groundbreaking financial services infrastructure that benefits everyone in our country." Belkhayat believes that VKAV's extensive network across Africa and connections within the Japanese corporate society will consistently bring value to their ambitious endeavors.

Ryosuke (Rio) Yamawaki, Partner at VKAV, further emphasizes the firm's unwavering commitment to investing in innovative African start-ups. Yamawaki asserts, "Chari has a unique opportunity to redefine the informal retail sector and reshape informal trade in Africa. We firmly believe that their innovative approach will benefit not only the local market but also inspire the rest of the world."

This monumental investment of US$1.5 million will propel Chari's growth plans and drive the development of its groundbreaking financial services infrastructure for the masses. The partnership between VKAV and Chari empowers Chari to continue delivering innovative solutions, fueling Morocco's economy, and showcasing Africa's informal retail sector on a global scale.

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