Kicking off a new era of AI-driven business transformation across Africa, Salesforce showcases its innovative Agentforce platform, demonstrating how autonomous AI agents are redefining operations, customer engagement, and competitive advantage.
GITEX Africa 2025 has become the stage for a remarkable leap forward in artificial intelligence, with Salesforce, a global leader in AI-powered CRM solutions, unveiling how its latest platform, Agentforce, is empowering African businesses to harness the full potential of autonomous AI.
Since launching in September 2024, Agentforce has rapidly become Salesforce’s fastest-growing solution—adopted by over 5,000 organizations worldwide. This swift expansion underscores the platform’s ability to transcend traditional automation, pioneering what industry experts now call the third wave of AI: intelligent agents capable of executing entire business processes with human-like reasoning and decision-making.
Transforming Business with Intelligent Agents
“At Salesforce, we believe that enhancing the customer experience is vital for success,” said Omar Oualif, Regional Vice President. “With Agentforce, African enterprises can now engage with customers in deeper, more meaningful ways, leveraging intelligent agents that understand and anticipate needs—building trust and loyalty.”
Live Demonstrations and Cutting-Edge Features
At the Salesforce booth, visitors will experience live demonstrations of Agentforce 2dx, the latest iteration of the platform featuring proactive AI capabilities. These next-generation agents can:
- Anticipate business needs
- Trigger actions based on real-time data insights
- Operate autonomously across complex business workflows
Additionally, attendees can explore the AgentExchange marketplace, launched recently, offering hundreds of prebuilt agent templates tailored to various industries—accelerating deployment and integration for businesses of all sizes.
A Timely Solution in a Promising Market
Recent research from Futurum Research highlights that Agentforce delivers ROI five times faster than DIY AI implementations while decreasing operational costs by 20%. The platform aligns perfectly with Africa’s burgeoning digital economy, projected to be a $6 trillion digital labor market, giving organizations a competitive edge in this transformative landscape.
Building a Thriving African Ecosystem
The Salesforce showcase at GITEX Africa will also spotlight a dynamic ecosystem of local partners committed to extending AI and CRM innovation across the continent. Key participants include:
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BaybridgeDigital: With over 300 projects, BaybridgeDigital focuses on empowering African enterprises through data and AI-driven growth.
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NBS Consulting: Demonstrating how AI and data services revolutionize customer experiences with immersive, personalized solutions.
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Gear9: Returning for its third GITEX, Gear9 underscores Moroccan tech innovation with real-world implementations of Salesforce solutions.
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ASSA Associates: Specializing in CRM solutions for sectors like telecom, banking, and distribution, showcasing their expertise in Salesforce Industries.
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D&A Technologies: Strengthening their strategic partnership with Salesforce by highlighting their leadership in AI, CRM integration, and digital transformation projects across Africa.
A New Frontier in African Business Innovation
The momentum at GITEX Africa underscores a pivotal moment for African enterprises eager to unlock new growth opportunities through AI. Salesforce’s Agentforce platform is not just a tool but a catalyst for digital transformation—delivering tangible ROI and paving the way for smarter, more efficient, and customer-centric business practices.
Salesforce remains committed to supporting African organizations in leading this technological revolution as AI continues to evolve.
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