In a recent announcement, WhatsApp revealed a new payment feature in Brazil. This feature enables businesses to connect their accounts to service providers such as Cielo, Mercado Pago, or Rede. The feature allows them to accept payments from customers using Mastercard and Visa debit, credit, and prepaid cards issued by participating banks. This innovative development is designed to provide Brazilian businesses with a more secure and convenient platform to receive payments from their customers.
Brazil has a user base of over 120 million WhatsApp users, with more than 5 million businesses using the app. Although there is no data on how many small businesses currently use WhatsApp, the new payment feature is expected to increase the number of businesses using the platform for their transactions. By providing businesses with a means to receive payments through the app, WhatsApp is now enabling them to leverage the app's massive user base to reach a wider audience and receive payments in a seamless and secure manner.
This new feature is a direct result of a similar one launched in India last year. The company partnered with Reliance Jio to enable customers to order groceries through the app. The new payment feature in Brazil is expected to revolutionize the way businesses conduct transactions in the country. It offers them a competitive edge by streamlining the payment process and reducing the need for cash transactions.
With the new payment feature, businesses can take advantage of the innovative capabilities of WhatsApp to conduct transactions in a more efficient and secure way. This development could potentially lead to further expansion of the app's business capabilities in other parts of the world. In summary, the new payment feature provides businesses with a fresh and innovative way to conduct transactions with their customers, positioning them for greater success in the future.
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