RARIO operates a digital platform that facilitates the buying, selling, and trading officially licensed cricket NFTs (Non-Fungible Tokens). The platform enables cricket fans to collect, trade, and engage with various collectables, including playing cards, video moments, and cricket artefacts. Users can earn real money by participating in the marketplace and exchanging NFTs with other cricket enthusiasts. Additionally, the platform provides access to exclusive fan clubs, where users can participate in quests and have the chance to win rewards.