Threads Styling is a UK headquartered global luxury chat-based shopping platform founded in 2009. The platform provides a highly personalized shopping experience over social media and text, offering styling advice, product recommendations, and curated editorial content. Threads Styling aims to pioneer a new luxury shopping experience for the next generation of shoppers, with a focus on Gen Z and Millennial customers. The company has expanded its business model by launching an ecommerce platform and implementing a dedicated Live Shopping strategy.